Archive - Strategy & Sound

How Eternal Atake Took Over the Internet

Deconstructing the success of Lil Uzi Vert's highly anticipated release.

Apr 30

How Daft Punk Changed Music

Deconstructing the success of their 30-year career

Apr 23

How Lightning Struck Twice for Olivia Rodrigo

Deconstructing the success of GUTS

Apr 9

How Soulja Boy Invented the Viral Playbook

Deconstructing the Limewire hacks, MySpace dominance, and the birth of Digital-First stardom.

Apr 2

March 2026

Strategy of the Week - 3.30.26

Olivia Rodrigo, Taylor Swift, Bruno Mars, & more

Mar 31 • Strategy & Sound

The Brat Summer and Beyond: A Charli XCX Analysis

Deconstructing the "Brat" aesthetic and the power of the unpolished.

Mar 26

Strategy of the Week - 3.23.26

Jason Aldean, Lorde, YouTube, & more

Mar 24 • Strategy & Sound

How Iron Maiden Built a Quarter-Billion Dollar Empire

Celebrating over 50 years of Iron Maiden: the Masters of Brand Longevity

Mar 19

The "Reverse Deluxe": How Morgan Wallen Hacked the Billboard Charts

Deconstructing "One Thing at a Time" and the rise of Country dominance.

Mar 12

Strategy of the Week - 3.9.26

Ariana Grande, "AIRRANG," Charlie Puth joins forces with AI, and more.

Mar 10 • Strategy & Sound

The New Standard: How NewJeans Rewrote the K-Pop Playbook

Deconstructing the "All Roads Lead Back" rollout and the power of Narrative Looping.

Mar 5

Strategy of the Week - 3.2.26

Olivia Rodrigo & the Color-Coded Rollout, BLACKPINK, Sublime, & more

Mar 3 • Strategy & Sound

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